The translation of rather abstract concepts of “i” the innovation into broader strategy, underpinned with execution enabler techniques, is their marquee that truly makes them i-Enablers and stand out clear and unique.
With Market Canvas, we wanted to make marketing information and products easily discoverable. We recognized a need and built a product, but we later realized that we didn't build it with enough differentiation. That's where iEnabler helped us: it let us dig deeper into the problem, and truly understand it. We discovered new opportunities, IP potential, and expanded into different areas. We now have enough differentiation, and are ready for competition.