Product Discovery Series: Story #1
This is the curious story of a man and his wife bamboozled by their daily finances and expenditures of the household, who saw the need for a software program that could do the task of maintaining a balance sheet for personal finances and automate the hassle of bill payment. The founder Scott Cook had his challenges cut out especially as a lot of other entrepreneurs were working on banking software. The product was definitely a good one but the breakthrough was achieved when it was directly given to the hands of customers and end users rather than tying up with banks and vendors. A worldwide household problem now a billion dollar business all due to the right innovative strategic product discovery!